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Learn
Quickly
-
Straightforward
writing
is easy
to
learn
This
course
introduces
participants
to
Straightforward
English
Writing
for
Professionals.
It will
teach
them how
to
promote
a direct
and
respectful
attitude
towards
their
readers
and how
to use
the time
they
spend
writing
efficiently
and
effectively.
In only
two
days,
participants
will
gain the
grasp of
simple
tools
that
will
contribute
towards
making
your
organisation
run more
smoothly.
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Theory
Straightforward
English
Writing
theory
is
delivered
in
pre-course
handouts
that
will
introduce
participants
to
the
language
framework,
tools
and
perspective.
This
leaves
the
time
spent
together
in
class
for
intensifying
their
understanding
of
the
theory
and
for
putting
it
into
practice.
Practice
Straightforward
In
class,
participants
will
have
the
experience
of
working
on
and
improving
their
individual
writing
skills.
Through
worked
examples
along
with
group
and
individual
exercises
they
will
build
simple,
easy-to-use
skills.
Follow-up
Participants
will
come
out
of
this
workshop
equipped
with
tools,
not
only
for
writing
concisely,
intelligently,
respectfully
and
politely,
but
also
for
communicating
powerfully.
Outcome
We
give
participants
the
opportunity
to
stay
in
touch
after
the
workshop
by
way
of
an
after-course
support
service
where
they
will
receive
answers
to
their
questions.
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Save
money
Have you
ever
estimated
how much
time is
spent in
your
organisation
in
writing?
Every
word is
an
investment
in
resources:
writing
email,
letters,
reports,
standards,
user
guides,
brochures,
flyers
and all
other
forms of
internal
and
external
written
communication
costs a
fortune!
And then
there is
the time
spent in
reading…
How much
more in
terms of
allocation
of
resources
does
that
amount
to?
Probably
more
than in
any
other
office
activity,
in the
area of
writing
there
are
major
savings
to be
made!
Build
understanding
Does the
writing
in your
organisation
build a
positive
atmosphere
where
people
know
exactly
what
others
want
from
them?
Straightforward
professional
writing
is not
only a
question
of
saving
time and
money;
it is
also
about
avoiding
misunderstandings
and
confusion.
While it
is not
easy to
measure
the
effects
of the
irritation,
frustration
and even
anger
that
unclear,
imprecise
and
impolite
writing
produces,
this
unquestionably
makes a
negative
impact
on the
balance
sheet…
Create
movement
Does the
writing
in your
organisation
get
things
done
efficiently,
effectively,
and with
a
minimum
loss of
time?
Written
communication
will
have a
greater
chance
of
making a
positive
impact
and of
creating
the
movement
wanted
by the
writer
when it
is
delivered
intelligently,
with
care and
respect.
By
starting
at “A”
and
going
through
to “Z”
in a
logical,
chronological,
thought-out,
polite
way, the
writer
increases
the
chances
of the
reader
understanding
what
they
want.
Your
trainer
– A
straightforward
communication
pro
Ralph
Bland
is an
engineering
and
management
graduate,
with 25
years’
hands-on
experience
in
operational
management,
environmental
engineering
and in
defining
and
implementing
quality
management
systems
and
communication
tools.
In 2002,
Ralph
founded
and has
since
been
managing
Say-it-in-English
sàrl,
providing
multilingual
translation
and
editing
services,
as well
as
communication
training
and
support
to top
organizations
and
institutions
across
Switzerland
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